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August 14, 2017

14 August 2017

State Privacy Laws: New Jersey Passes Consumer Privacy Act

State laws governing the collection and use of personal information continue to proliferate. The latest comes from New Jersey, which on July 21, 2017, signed into law legislation that restricts a merchant’s ability to collect personal data of shoppers and share such data with third parties.  New Jersey’s Personal Information Privacy and Protection Act permits retailers to scan an identification card only for certain purposes—such as verifying the consumer’s identity—and requires retailers to store such data securely.  Further, a retailer may not share the data with a third party unless the retailer discloses its data-sharing practices to the consumer. (more…)

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