Day

December 12, 2003

12 December 2003

New Legal Requirements in Online Marketing

The online environment has led to an increased level of sophistication in marketing activities carried out by businesses. The technology exists for businesses to develop very accurate profiles of the interests and preferences of their users. This information can be exploited to identify potential customers of their products and services. Businesses can then target large numbers of consumers efficiently and cost-effectively in their marketing campaigns.

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