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August 21, 2015

21 August 2015

Amended Chinese Advertising Law Provides New Tool to Protect Privacy

On April 24, 2015, China amended its Advertising Law for the first time since its initial promulgation in 1994.  The amended Advertising Law (the “Amended Law”) will take effect on September 1, 2015.  In the absence of a comprehensive data protection law in China, the Amended Law introduces certain provisions addressing data and privacy issues, in addition to existing data privacy rules which are scattered in various laws and regulations.

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