Aug 12016

Privacy Shield Now Available for Certification

Alan Charles Raul, William RM Long, Francesca Blythe and Maarten Meulenbelt
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From Monday August 1, 2016, companies will be able to self-certify under the EU-US Privacy Shield (www.privacyshield.gov). The Privacy Shield was adopted on July 12, 2016 and is intended as a replacement to the now invalidated Safe Harbor framework. Companies preparing to self-certify their adherence to the Privacy Shield Principles should carefully review the associated documentation to understand the new requirements and consider carrying out a gap analysis against their existing privacy program. This is particularly important given the potential for increased enforcement action from the US Federal Trade Commission against participating companies that fail to comply with the Principles.

Alan Charles Raul

Washington, D.C., New York

araul@sidley.com

William RM Long

London

wlong@sidley.com

Francesca Blythe

London

fblythe@sidley.com

Maarten Meulenbelt

Brussels

mmeulenbelt@sidley.com

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