*This article originally appeared the Daily Journal on November 20, 2020

The passage of Proposition 24, the California Privacy Rights Act (CPRA), amends 2018’s California Consumer Privacy Act (CCPA) by creating the nation’s first data privacy enforcement agency and expanding consumers’ rights with respect to their personal information. In this article, Sheri Porath Rockwell and Alexis Miller Buese highlight some of the significant features of the CPRA that are likely to impact consumers and businesses alike.

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