On June 2, 2021, Nevada Governor Steve Sisolak signed SB260, a bill that will amend the state’s existing privacy notice legislation, NRS 603A.300 to .360 (“Existing NV Privacy Law”). SB260 amends the Existing NV Privacy Law by exempting certain persons and information collected about a consumer from the law’s privacy requirements, expanding the types of entities that must facilitate consumer privacy opt-out rights, providing new and updated definitions, authorizing the opportunity to remedy a failure to comply with certain requirements, and updating other provisions to reflect the addition of data broker entities. Most notably, SB260’s addition of “data broker” to the existing statutory framework, in addition to the updated definition of “sale”, provides consumers with a broader opt-out right and likely brings more entities under the scope of the law. That said, even after the amendments, the Nevada law remains narrower than the California Consumer Protection Act (“CCPA”), as well as the forthcoming California Privacy Rights Act (“CPRA”) and  Virginia Consumer Data Protection Act (“VCDPA”) that go into effect on January 1, 2023.

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