The Trump Administration’s Approach to Data Privacy, and Next Steps
* This article originally appeared in Law360 on September 27, 2018.
On Sept. 25, 2018, the Trump administration proposed an approach and initiated a process to modernize U.S. data privacy policy. The administration’s approach is “risk-based” rather than rule-based, and, as such, signals a willingness to move away from a privacy model of mandated notice and choice that has “resulted primarily in long, legal, regulator-focused privacy policies and check boxes.” Rather, the administration is proposing that U.S. privacy policy “refocus” on achieving desirable privacy “outcomes,” such as ensuring that users are “reasonably informed” and can “meaningfully express” their privacy preferences, while providing organizations with the flexibility to continuing innovating with cutting-edge business models and technologies.
