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Business Concern Over New EU Consent Requirement to Use Website Cookies

New EU cookie consent requirement

Amendments to the EU’s ePrivacy Directive have meant that since 25 May 2011 the EU has required website operators to obtain the consent of users to the use of cookies. This is a significant development and it is causing considerable concern among businesses. The new consent requirements for use of cookies, which consist of small text files that are used by virtually every website to recognise a user’s computer and collect information on a user’s activities and preferences, has caused a storm of debate as regulators and businesses struggle to find a practical way of obtaining consent.

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European Shift to Concrete Cost Analysis of Data Protection

BNA’s Privacy & Security Law Report

Following meetings held Feb. 24-25, the Council of the European Union released its ‘‘Conclusions’’ in response to the EU Commission’s Nov. 4, 2010 ‘‘Communication’’ proposing ‘‘a comprehensive approach on personal data protection in the European Union.’’ The Council is the main decision-making body of the European Union, comprising the ministers of the Member States. Depending on the issue on the agenda, each country is represented by the minister responsible for that subject (foreign affairs, finance, social affairs, transport, agriculture, etc.).

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Sarbanes-Oxley Meets EU Data Protection

EU data protection laws are being used by data protection authorities to challenge the legitimacy of whistleblower hotlines established in accordance with the US Sarbanes-Oxley Act of 2002 (SOX).

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New Alternative Model Contract for the Transfer of Personal Data from the EEA

The EU Data Protection Directive has onerous restrictions regarding the transfer of personal data from the European Economic Area (EEA), such as to the U.S. One way to transfer personal data is through the use of EU approved model data transfer contracts. The EU has recently approved a new more ‘business friendly’ form of model contract which businesses should now consider when weighing up the different options for the transfer of personal data from the EEA.

 

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Stringent Canadian Privacy Law to Take Effect January 1, 2004

United States companies that conduct business in Canada, as well as most other organizations that collect, use or disclose personal information in the course of a commercial activity within Canada, may be subject to a new law providing expansive privacy protections for Canadian citizens. Effective January 1, 2004, such companies will have to comply with Canada’s Personal Information Protection and Electronic Documents Act. The Canadian Privacy Law deserves particular attention because it entails more extensive privacy requirements than are generally applicable under United States law.

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New Legal Requirements in Online Marketing

The online environment has led to an increased level of sophistication in marketing activities carried out by businesses. The technology exists for businesses to develop very accurate profiles of the interests and preferences of their users. This information can be exploited to identify potential customers of their products and services. Businesses can then target large numbers of consumers efficiently and cost-effectively in their marketing campaigns.

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<a target=‘_blank’ href="https://www.sidley.com/en/people/a/akowuah-kwaku-a">Kwaku A. Akowuah</a>

Kwaku A. Akowuah

Washington, D.C.
<a target=‘_blank’ href="https://www.sidley.com/en/people/a/armbrust-sheila-a-g">Sheila A.G. Armbrust</a>

Sheila A.G. Armbrust

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<a target=‘_blank’ href="https://www.sidley.com/en/people/b/blythe-francesca">Francesca Blythe</a>

Francesca Blythe

London
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Colleen Theresa Brown

Washington, D.C.

<a target=‘_blank’ href="https://www.sidley.com/en/people/c/casanova-john-m">John M. Casanova</a>

John M. Casanova

London
<a target=‘_blank’ href="https://www.sidley.com/en/people/c/cunningham-thomas-d">Thomas D. Cunningham</a>

Thomas D. Cunningham

Chicago
<a target=‘_blank’ href="https://www.sidley.com/en/people/i/ishiara-tomoki">Tomoki Ishiara</a>

Tomoki Ishiara

Tokyo
<a target=‘_blank’ href="https://www.sidley.com/en/people/l/lally-amy-p">Amy P. Lally</a>

Amy P. Lally

Century City
<a target=‘_blank’ href="https://www.sidley.com/en/people/l/lashway-david-c">David C. Lashway</a>

David C. Lashway

Washington, D.C.
<a target=‘_blank’ href="https://www.sidley.com/en/people/l/lieu-linh">Linh Lieu</a>

Linh Lieu

Hong Kong
<a target=‘_blank’ href="https://www.sidley.com/en/people/l/long-william-rm">William RM Long</a>

William RM Long

London
<a target=‘_blank’ href="https://www.sidley.com/en/people/l/loughnane-joan-m">Joan M. Loughnane</a>

Joan M. Loughnane

New York
<a target=‘_blank’ href="https://www.sidley.com/en/people/m/malhotra-geeta">Geeta Malhotra</a>

Geeta Malhotra

Chicago
<a target=‘_blank’ href="https://www.sidley.com/en/people/r/raul-alan-charles">Alan Charles Raul</a>

Alan Charles Raul

Washington, D.C., New York
<a target=‘_blank’ href="https://www.sidley.com/en/people/r/royall-m-sean">Sean Royall</a>

Sean Royall

Dallas, Washington, D.C.
<a target=‘_blank’ href="https://www.sidley.com/en/people/s/seale-jennifer-b">Jennifer B. Seale</a>

Jennifer B. Seale

Washington, D.C.
<a target=‘_blank’ href="https://www.sidley.com/en/people/t/tham-yuet-ming">Yuet Ming Tham</a>

Yuet Ming Tham

Singapore, Hong Kong
<a target=‘_blank’ href="https://www.sidley.com/en/people/v/van-de-weert-jr-john-k">John K. Van De Weert</a>

John K. Van De Weert

Washington, D.C.
<a target=‘_blank’ href="https://www.sidley.com/en/people/w/wilan-jonathan-m">Jonathan M. Wilan</a>

Jonathan M. Wilan

Washington, D.C.
<a target=‘_blank’ href="https://www.sidley.com/en/people/w/woods-jr-john-w">John W. Woods Jr.</a>

John W. Woods Jr.

Washington, D.C.

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