From 2 August 2026, organisations will become subject to the transparency obligations set out in Article 50 of the EU AI Act (Regulation (EU) 2024/1689).

Article 50 introduces transparency requirements for providers and deployers in relation to certain AI system functionalities and use cases that may create transparency risks for individuals. Whilst much of the EU AI Act focusses on obligations on high-risk AI systems, Article 50 obligations may also apply to certain limited-risk systems. As a result, many organisations will need to implement governance, disclosure and content-labelling measures to ensure users are appropriately informed about the use of certain AI systems and AI-generated content.

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